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creativescreenwriting May/June 2010
WRITING A FEATURE
script was something
TV scribe-producer Justin Adler (Futurama,
Better Off Ted) always wanted to do and the
sale of his first feature script, The Escort, proves
he can bring laughs to screens of any size.
Imagine spending a summer in the
Caribbean with your buddies, working and
playing in one of the most beautiful sandy
playgrounds on the planet. That was where
Justin Adler found himself the summer after
his first year of college,
blissfully unaware that the
writing bug was about to
bite him.
One afternoon, his old
pals stumbled upon a most
bizarre sight. "They found
me on the couch scribbling
a story I was writing and re-
alized that I hadn't even left
the house the entire day
and this was island para-
dise," Adler recalls. "I was in
a place where everyone
should have been outside,
having the time of their lives and I was in-
side writing a story."
That fall, Adler signed up for a creative
writing class, where he got an assignment to
write in the "voice" of a fellow classmate.
When the stories were read aloud for the
class, Adler had a revelation. "When I read
mine, people started laughing so hard they
were crying," he says. "It was such a great
feeling! Definitely an epiphany for me."
Addicted to the euphoria of the laughter,
Adler moved to Los Angeles wanting to write
movies. What he got instead was a job as an
assistant on HBO's The Larry Sanders Show,
which, for Adler, became a graduate writing
program of sorts. Wanting to find a way into
this new world, Adler wrote a Larry Sanders
spec and handed it to some of the show's writ-
ers, who loved it and in turn passed it to their
agents. Several of them contacted Adler, who
decided to sign with a talented, young agent
named Aaron Kaplan (who would later head
the William Morris Agency's TV department).
Soon after, Kaplan got Adler a spot on the
writing staff of Matt Groening's Futurama. At
last Adler was getting paid to make people
laugh and even got to work under the cre-
ator of The Simpsons. But the siren song of
feature film writing continued to play in the
background.
For years, Adler kept attempting to com-
plete a feature script during the show's hia-
tuses -- "I would only get through outlining
something or a first draft" -- but he became
the victim of his own success as he contin-
ued to write and produce various shows,
even landing an overall deal with ABC-Dis-
ney. But the 2008 WGA
strike changed the land-
scape of TV production and
Kaplan left William Morris
to form his own manage-
ment company, Kapital En-
tertainment.
Adler soon found a new
agency, UTA, where feature
agent Julien Thuan enthu-
siastically encouraged Adler
to write a movie. And while
Adler insists that his former
agency had always been
supportive of his desire to
write a feature script, he felt that at UTA he
was finally ready take the leap, so much so
that he refused an opportunity to staff on a
new TV show. Instead, Adler focused his cre-
ative energies on writing his feature. After
pitching a few things to Thuan, Alder says
the two settled on an idea that would be-
come The Escort -- the story of an irrespon-
sible male flight attendant who is forced to
escort an angry 14-year-old boy on a road
trip to Boston after their plane is grounded
for engine trouble.
The idea was triggered by a recent trip
Adler had taken to San Diego to visit his in-
laws with his wife and daughter. As he drove,
an Amtrak train passed him by and he
thought, "Would it be possible to send our
daughter down to visit her grandparents
without us? How would you even do that?
Can you put a kid on a train by herself?"
Then Adler remembered traveling as an
unattended 10-year-old on a plane to meet
his own parents and thought a story about a
flight attendant stuck escorting a kid cross-
country (à la John Hughes' Planes, Trains &
Automobiles
) might make for an entertaining
film. "I thought there was something in an
unlikely friendship between this guy, who's a
flight attendant, and this kid that seemed re-
ally interesting to me," Adler relates.
From there, one could say the idea really
took off. After peppering a real-life flight at-
tendant with questions, Adler sat down and
spent the next several months whipping the
idea into feature film shape, finishing the
script in December of this past year. Kaplan
and Thuan both gave Adler some notes, as
did his wife (who is also a screenwriter) and
a close friend. After assimilating the feed-
back, Adler rewrote the script. Once the
rewrite was ready, Thuan felt it was better to
hold onto it until after the Sundance Film
Festival ended so everyone could be back in
town and available to respond.
In the interim, Adler and his reps strate-
gized about the key people they wanted to
get the script to. Initially, they considered tar-
geting an actor to make the spec more mar-
ketable, but it was decided that attaching a
star wasn't really necessary. "We realized,"
Adler says, "that one of the strengths of the
script was that it could work for a lot of dif-
ferent comedy guys right now." So they de-
cided to circulate the script widely. And while
Adler was somewhat unfamiliar with the
whole spec sale process -- "I was still learn-
ing what `territories' were," Adler admits (an
industry term for studios/buyers) -- he really
appreciated having a rep who really con-
vinced people that this was a script they
should read.
Positive responses came pouring in al-
most immediately, with DreamWorks Stu-
dios stepping up to make an offer with Tom
McNulty (Date Night) attached to produce.
Adler could not have been more pleased and
knows that his background in television paid
off in a feature kind of way. "Having been in
TV so long, I think I gave people a script that
maybe was a little farther along than a lot of
specs that come out, in terms of how pol-
ished it was," he says. "I think people re-
sponded to that as much as they responded
to the idea." To Adler, the secret to writing
is... writing. "To be good at anything, you
have to do it and do it a lot. The sheer vol-
ume of writing you do in television is exer-
cising your writing muscles and that can
only help you."
SPEC
SALE
Anatomy of a
by Sean Kennelly
]
Justin Adler
TV vet Justin Adler (Futurama, Better Off Ted) mines
laughs out of a tough spec market with The Escort
.