William Donovan writing samples

Bill Donovan's
Work Samples:

Writing and Editing
Marketing
Publishing, Editorial Management
Web Design/Development

Contact Information

Mail:
PO Box 6735
Big Bear Lake CA 92315
Phone:
(805) 212-0652 cell
Email:
bill@insideinfo.com

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Résumé

Marketing And Publicity --
Writing and Editing Samples

Work For Current ScreenwritingCommunity.net Advertising Clients

Recent Social Media Ads, Created
For Advertising Clients, 2018-2020:

I create and post these tweets/posts/pins as part of an ad package I offer to clients.
My clients provide the images. I write the text, post the content, and create the ads.

Sample Twitter Tweet and Ad:	Sample Facebook Post and Ad:
Promoted Pinterest Pins Samples:
Recent Email Blasts For My Own Services:
Click to view email blast: Email blast for my screenplay proofreading and analysis service	Click to view email blast: Email blast to market my email blast service

Previous Marketing Work, 1990-2011:

Screenwriting Expo
Creative Screenwriting Magazine
Inside Healthcare Computing (Business Newsletter)

Creation and Execution of Marketing Campaign: 2007 Screenwriting Expo
	The goal of this campaign was to attract registrants and exhibitors to a conference and trade show for aspiring screenwriters. Click on the image at left or the link below for a brief overview of the marketing campaign I created, budgeted, managed and wrote most of: 2007 Screenwriting Expo Marketing Campaign Overview

Direct mail promotion:
2007 Screenwriting Expo

Screenwriting Expo Direct Mail Promotion

This was a 48-page print self-mailer sent to promote the 2007 Screenwriting Expo, an international meeting of screenwriters. The piece was designed to be a special issue of Creative Screenwriting Magazine in order to take advantage of the postage discounts for media mail.

The design was my idea. Our graphic artist and I co-created the print layout. I wrote all of the content other than the vendor display ads and the four articles credited to other individuals.

I entered the data and descriptions in the formatted program listings, merged them into text files, and worked with the graphic artist on their layouts.

I copy-edited and proofread all the text other than the content of vendor ads.

Email Blasts For Screenwriting Expo

Part of the ad campaign described above was a series of 16 email blasts to in-house permission email lists of screenwriters and to partners' permission email lists. The link below goes to a file of the email blasts I wrote and edited for this series:

Click: 2007 Screenwriting Expo Email Blasts

Google Adwords Campaign:
Screenwriting Expo

Another part of the ad campaign above was a series of Google Adwords ads aimed at screenwriters who might not have been reached by our other ads. This file contains all 44 Adwords advertisements we used for the Screenwriting Expo from 2007 through 2011. I wrote and edited about half of them:

Click: Google Adwords Ads (html file)

Note: none of these ads is live any more, so the links won't work

Print Display Ads: 2007 Screenwriting Expo I wrote and edited the text of the ads below and worked with our graphic artist on their design. One was a four-page insert for the center of the summer 2007 issue of our magazine, Creative Screenwriting. The other was a full-page ad for other magazines.
Four-page insert -- click to view:	One-page ad--click to view:

Online Display Ads: 2007 Screenwriting Expo I wrote the text of these ads and worked with our graphic artist on their design.

Sample Press Release:
2010 Screenwriting Expo

Press releases for the Screenwriting Expo were a collaborative effort. Our publicist and my marketing assistant wrote the first drafts. I rewrote them into final form. Here is a sample from 2010:

Click: Screenwriting Expo Press Release

Email Blasts Selling
Creative Screenwriting Magazine Subscriptions

Here is a blast for creative Screenwriting Magazine, created using Constant Contact visual tools for a bit more visual attractiveness:

Click: Creative Screenwriting Email Blast

Direct Mail Promotions Selling Subscriptions
To Inside Healthcare Computing,
A Technology Newsletter

I wrote and edited more than 60 direct-mail promotions for Inside Healthcare Computing.

Graphic simplicity and persuasive text were what worked best back then.

My promotion work took the newsletter from startup to circulation leader in our niche, against both entrenched and new competition, in under three years.

Click here or on the envelope to see my 60th promotion for this publication and notes about it:

Web pages created by Bill Donovan
bill@insideinfo.com, PO Box 6735, Big Bear Lake CA 92315 (805) 212-0652 cell