Bill Donovan's
Work Samples:

  • Writing and Editing
  • Marketing
  • Publishing, Editorial Management
  • Web Design/Development
Contact Information


PO Box 6735
Big Bear Lake CA 92315
(805) 212-0652 cell


Samples index page


Print and Digital Writing/Editing

Website Writing/Design

Publishing Management

Event Management

Marketing And Publicity --
Writing and Editing Samples For

Screenwriting Expo
Creative Screenwriting Magazine
Inside Healthcare Computing (Business Newsletter) 

Creation and Execution of Marketing Campaign:
2007 Screenwriting Expo
ad campaign for 2007 screenwriting expo
The goal of this campaign was to attract registrants and exhibitors to a conference and trade show  for aspiring screenwriters.  Click on the image at left or the link below for a brief overview of the marketing campaign I created, budgeted, managed and wrote most of:  
 Direct mail promotion:
 2007 Screenwriting Expo
Screenwriting Expo Direct Mail Promotion
This was a self-mailer sent to promote the 2007 Screenwriting Expo, an international meeting of screenwriters.  The piece was designed to be a special issue of Creative Screenwriting Magazine in order to take advantage of the postage discounts for media mail.

The design was my idea.  I guided the graphic artist on the layout and wrote all of the content other than the vendor display ads and four articles which are bylined to other individuals.  Articles credited to "Creative Screenwriting Staff" were written by me.  I copy-edited and proofread all the text in this 48-page advertisement. 
Expo direct mail promotion illustration
Email Blasts For Screenwriting Expo

Part of the ad campaign described above was a series of 16 email blasts to in-house permission email lists of screenwriters and to partners' permission email lists.   The link below goes to a file of the email blasts I wrote for this series. Members of my staff wrote a few others which are not included here:

Google Adwords Campaign:

Screenwriting Expo

Another part of the ad campaign above was a series of Google Adwords ads, aimed at screenwriters who might not be reached by our other ads.   This file contains all 44 Adwords advertisements we used for the Screenwriting Expo from 2007 through 2011:

Note: none of these ads is live any more, so the links won't work


 Print Display Ads:
2007 Screenwriting Expo

I wrote the text of the ads below and worked with our graphic artist on their design.  One was a four-page insert for the center of the summer 2007 issue of our magazine, Creative Screenwriting.  The other was a full-page ad for other magazines.

Four-page insert -- click to view:

Expo 4-page insert in Creative Screenwriting
One-page ad--click to view:

Expo 1-pae magazine ad
 Online Display Ads:
2007 Screenwriting Expo

I wrote the text of these ads and worked with our graphic artist on their design.

expo 6 banner ad
small online adexpo online display adexpo online display ad
Sample Press Release:
2010 Screenwriting Expo

Press releases for the Screenwriting Expo were a collaborative effort.   Our publicist and my marketing assistant wrote the first drafts.  I rewrote them into final form.  Here is a sample from 2010:

Email Blasts Selling
Creative Screenwriting Magazine Subscriptions

Here is a blast for creative Screenwriting Magazine, created using Constant Contact visual tools for a bit more visual attractiveness:

Direct Mail Promotions Selling Subscriptions
To Inside Healthcare Computing,
A Technology Newsletter

I wrote more than 50 direct-mail promotions for the newsletter Inside Healthcare Computing.      

Graphic simplicity and persuasive text was the approach which worked best.  

We went from startup to becoming the circulation leader in our niche, against both entrenched and new competition, in under three years.  We held onto that lead.  

These are links to the five parts of one of my direct mail promotions:

Sales pitch letter   Sample issue    Bonus reports offer   Order form

The outer #10 window envelope was A/B split with two designs:
#10 envelope #1     
#10 envelope #2  

Web pages created by Bill Donovan, PO Box 6735, Big Bear Lake CA 92315  (805) 212-0652 cell